Frequency of influencers' impact when purchasing a product in the U.S.

ONE8Y

07/27/2022

USA

n=1,004 interested in sports from the U.S., compared to n=471 male, n=529 female, n=145 young (16-24 years), n=367 best ager (50+ years)

How often have you consciously chosen a brand that an influencer had presented or tested when buying a product? (aided answers)