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Influence of golf influencers (golf testimonial, golf brand ambassador) on the purchase of a product among people interested in golf



Source

Source


ONE8Y

Survey date

Survey date


08/03/2022

Survey country

Survey country


Germany

Sample

Sample


n=605 interested in golf (top 2 on 4-point scale), compared to n=379 male, n=222 female, n=83 young (16-24 years), n=195 best ager (50+ years)

Question

Question


When buying a product, how often have you consciously chosen a brand that a golf influencer (golf testimonial, golf brand ambassador) had presented or tested? (aided answers)

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