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Influence of golf influencers (golf testimonial, golf brand ambassador) on the purchase of a product among people interested in golf

Source
Source
ONE8Y
Survey date
Survey date
08/03/2022
Survey country
Survey country
Germany
Sample
Sample
n=605 interested in golf (top 2 on 4-point scale), compared to n=379 male, n=222 female, n=83 young (16-24 years), n=195 best ager (50+ years)
Question
Question
When buying a product, how often have you consciously chosen a brand that a golf influencer (golf testimonial, golf brand ambassador) had presented or tested? (aided answers)