Frequency of influencers' impact when purchasing a product in the U.S. by income

ONE8Y

07/27/2022

USA

n=362 low earner (<3,000$*), compared to n=300 top earner (>5,000$*) among n=1,004 interested in sports from the U.S.; *net household income

How often have you consciously chosen a brand that an influencer had presented or tested when buying a product? (aided answers)