Sustainable consumers by income

Institut für Demoskopie Allensbach

07/28/2020 - 02/15/2022

Germany

n=15,221 interested in sports, im Vergleich mit n=5,702 low earner (<2,000€*), n=4,915 mid earner (2,000€-3,000€*), n=4,604 top earner (>3,000€*) *net income of main earner

The "sustainable consumer" header group was created by the Allensbach Institute based on the answers to 9 questions/statements on the topic of sustainability. One example statement is: In order to protect the environment, I consciously limit myself, e.g. by making sure to save water or electricity, or by driving less. (aided answers)