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Practice of selected sports by selected consumer typologies
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=23,015, compared to n=15,221 interested in sports, n=3,166 DINKS (double income no kids), 2,044 WOOPIES (well off older people), n=3,534 LOHAS (lifestyle of health and sustainability), n= 5,275 predominantly quality-oriented consumers
Question
Question
What do you never, occasionally, or frequently do in your free time? (aided answers)