Willingsness to spend on sports among selected consumer typologies

Source

Institut für Demoskopie Allensbach

Survey period

07/28/2020 - 02/15/2022

Survey country

Germany

Sample

n=15,221 interested in sports, compared to n=3,166 DINKS (double income no kids), 2,044 WOOPIES (well off older people), n=3,534 LOHAS (lifestyle of health and sustainability), n= 5,275 predominantly quality-oriented consumers, n=23,015 total population,

Question

What from this list here is so important to you that you are happy to spend more money on it? (here: sports; aided answers)

More Statistics

Most popular vacation destinations in Europe in the last 12 months among people with a high willingness to spend on spor...view
Special interest in selected outdoor sports among people with high willingness to spend on sports view
Most popular vacation destinations in Europe in the last 12 months among active athletes of selected outdoor sports (sta...view
Willingness to buy and spend on selected fan merchandise view
Most popular vacation destinations in the DACH region in the last 12 months among people with a high willingness to spen...view

Exclusive statistics

For unrestricted access you need one of our packages:

Choose your package now

Willingsness to spend on sports among selected consumer typologies

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

The advantages of the One8y Database

SUBSCRIBE TO NEWSLETTER - FIND THE LATEST INSIGHTS IN YOUR INBOX.