Improvement of the personal image of a brand through a seal of approval by income

ONE8Y

07/25/2022

Germany

n=479 low earner (<3,000€*), n=216 top earner (>4,000€*) among n=971 interested in sports *net household income

Does a seal of quality such as "organic", "fairtrade" or "ökotest" improve your personal image of a brand? (aided answers)