Improvement of the personal image of a brand through a quality label

ONE8Y

07/25/2022

Germany

n=970 interested in sports, compared to n=508 male, n=461 female, n=94 young (16-24 years), n=350 best ager (50+ years)

Does a seal of quality such as "organic", "fairtrade" or "ökotest" improve your personal image of a brand? (aided answers)