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Affiliation of volleyball fans to selected target groups
Source
Source
Allensbach Institute for Demoscopy
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=920 volleyball fans (top 1 on 3-point scale)
Question
Question
The Allensbach Institute creates target groups by combining answers to various questions on the respective topics. This graphic shows the target groups TAPs (technically advanced persons), luxury-oriented consumers, LOHAS (lifestyle of health and sustainability) and the target group modern home & interior.