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Willingness to pay extra for regularly used, fee-based products (e.g. streaming subscription, software for image editing and design, etc.) by income



Source

Source


ONE8Y

Survey date

Survey date


08/24/2022

Survey country

Survey country


Germany

Sample

Sample


n=401 low earner (<3,000€*), compared to n=219 top earner (>4,000€*) among n=868 interested in sports; *net household income

Question

Question


Would you be willing to pay extra for a product that you use regularly and for a fee (e.g., a subscription to a streaming provider, software for image editing and design) in order to increase your own user experience (e.g., easier operation, better clarity, clearer comprehensibility, higher quality, etc.)? (aided answers)

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