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Willingness to buy jerseys with sponsor advertising among fans of Bundesliga clubs over time
Source
Source
ONE8Y
Survey period
Survey period
05/15/2023 - 08/23/2023
Survey country
Survey country
Germany
Sample
Sample
Total n=3,060 people interested in soccer (top 2 on 4-point scale) and fans of the respective Bundesliga clubs, on 05/15/2023 (n=1,572) and on 08/23/2023 (n=1,488)
Question
Question
If you have decided to buy a jersey of your favorite soccer team. Which jersey would you prefer, given the same quality & price? ( aided answers)