Social media relevance of fitness influencers and effects on content and willingness to buy

Source

ONE8Y

Survey date

11/12/2023

Survey country

Germany

Sample

n=790 Actively fitness-interested who follow influencers, compared to (n=480) people who describe themselves as fitness athletes and (n=292) people who post pictures of their workouts

Question

Which platform do you use most often to follow fitness influencers? (multiple answers possible; aided answers); What type of content from fitness influencers do you prefer to consume? (multiple answers possible; supported answers); Have you already purchased products or services recommended by fitness influencers?

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Social media relevance of fitness influencers and effects on content and willingness to buy

Source

Source

Survey date

Survey date

Survey country

Survey country

Sample

Sample

Question

Question

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The advantages of the One8y Database

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