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Sedcard for the customer loyalty program of a sporting goods brand
Source
Source
ONE8Y
Survey period
Survey period
08/20/2024 - 08/21/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,996 total population surveyed who participate in a customer loyalty program
Question
Question
What benefits would you most want from a sporting goods brand's customer loyalty program?; How important is the ability to earn or redeem points at partner businesses (e.g. gyms, outdoor activities) to you?; How much does a sporting goods brand's loyalty program influence your choice of which manufacturer you buy your sports equipment from? How important is the ability to receive exclusive content (e.g. training tips, videos) as part of a sporting goods brand's loyalty program to you?