Relevance of an airline's loyalty program and its influence on the choice of an airline

Source

ONE8Y

Survey period

08/20/2024 - 08/21/2024

Survey country

Germany

Sample

n=2,498 total population surveyed, compared to n=1,624 people interested in soccer (top 2 on 4-point scale) and n=416 people interested in golf (top 2 on a 4-point scale)

Question

How important is an airline's loyalty program to you?; Does the offer or the specific benefits of a loyalty program influence which airline you book your flights with?

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Relevance of transparency and comprehensibility of a customer loyalty program in a generational comparison view

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Relevance of an airline's loyalty program and its influence on the choice of an airline

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

The advantages of the One8y Database

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