Purchase probability of a product or service from a brand that appears as an event sponsor among selected generations

Source

ONE8Y

Survey date

05/15/2024

Survey country

Germany

Sample

n=1,002 people interested in soccer (top 2 on 4-point scale), of which n=118 Gen Z and n=471 Best Ager 50+

Question

How likely are you to buy a product or service from a brand (at the same price and quality as other products or services) that sponsors your favorite football event?

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Purchase probability of a product or service from a brand that appears as an event sponsor among selected generations

Source

Source

Survey date

Survey date

Survey country

Survey country

Sample

Sample

Question

Question

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