Purchase intention of selected smartphone/cellphone brands of GenZ

ONE8Y

06/15/2023 - 06/16/2023

Germany

n=3,166 total population surveyed compared with n=368 GenZ (under 25) and n=212 GenZ with soccer interest (top 2 on 4-point scale)

Imagine you were buying a new cell phone/smartphone. Which companies would you consider? (Multiple answers possible; aided responses)