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Preferred channels for purchasing sports products by age



Source

Source


ONE8Y

Survey period

Survey period


07/01/2022 - 07/05/2022

Survey country

Survey country


Germany

Sample

Sample


n=920 interested in sports (top 2 on 4-point scale), compared to n=109 young (16-24 years), n=303 best ager (50+ years)

Question

Question


Through which channel did you purchase your last sports product? (aided answers)

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