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Influence of Harry Kane as a testimonial on product purchase decisions and the image of Allianz



Source

Source


ONE8Y

Survey date

Survey date


06/19/2024

Survey country

Survey country


Germany

Sample

Sample


n=1,011 people interested in soccer (top 2 on 4-point scale)

Question

Question


To what extent does advertising with Harry Kane influence your perception or purchasing decisions regarding Allianz products or services?; Do you think that Harry Kane as a testimonial can improve the reputation/image of Allianz?

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