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Importance of similar alignment of CSR concepts between sports clubs and their sponsors among Bundesliga fans in the 2022/2023 season
Source
Source
ONE8Y
Survey period
Survey period
07/22/2022 - 07/25/2022
Survey country
Survey country
Germany
Sample
Sample
Fans of the respective club among n=921 interested in sports (top 2 on 4-point scale)
Question
Question
How important is it to you that a sports club and ist sponsor/partner follow similar CSR concepts? (aided answers)