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Importance of selected criteria when buying a jersey of the favorite soccer club over time



Source

Source


ONE8Y

Survey period

Survey period


09/12/2022 - 08/23/2023

Survey country

Survey country


Germany

Sample

Sample


Total n=3,148 people interested in soccer (top 2 on 4-point scale) who bought a jersey, on 09/12/2023 (n=1,570) and on 08/23/2023 (n=1,578)

Question

Question


How important are the following criteria to you when buying a jersey for your favorite soccer club? (Multiple answers possible; aided answers)

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