German brands with the strongest perception in sports sponsorship 2024 in the target group benchmark

Source

ONE8Y

Survey period

12/12/2024 - 12/13/2024

Survey country

Germany

Sample

n=1,127 people interested in sports (top 2 on 4-point scale), compared with n=926 people interested in soccer (top 2 on 4-point scale) and n=517 people interested in handball (top 2 on 4-point scale)

Question

Which German brands do you most associate with sports sponsorship in 2024? (multiple answers possible; aided answers)

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German brands with the strongest perception in sports sponsorship 2024 in the target group benchmark

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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