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Frequency of use and most attractive benefits of customer loyalty programs



Source

Source


ONE8Y

Survey period

Survey period


08/20/2024 - 08/21/2024

Survey country

Survey country


Germany

Sample

Sample


n=2,498 total population surveyed, of which n=1996 participating in a customer loyalty program

Question

Question


How often do you use customer loyalty programs (loyalty cards, points cards, discount cards, etc.); What type of benefits in customer loyalty programs do you find most attractive? (multiple answers possible; aided answers)

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