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Evaluation of the transparency of fitness influencers with regard to advertising partnerships and paid collaborations among active fitness interested people

Source
Source
ONE8Y
Survey date
Survey date
11/12/2023
Survey country
Survey country
Germany
Sample
Sample
n=790 People who follow fitness influencers compared to (n=480) people who see themselves as fitness athletes and (n=292) people who post pictures of their workouts
Question
Question
How do you rate the transparency of fitness influencers in terms of advertising partnerships and paid collaborations? (Aided answers)