Evaluation of the increase in attractiveness of the Audi brand due to Mick Schumacher and relevance of the Schumacher brand

ONE8Y

09/11/2024 - 09/12/2024

Germany

n=548 people interested in formula 1 (top 2 on 4-point scale)

Would a Formula 1 driver like Mick Schumacher make the Audi brand more attractive/appealing to you?; How relevant do you rate the “Schumacher” brand?