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Change of the image of a sponsor through CSR measures in Qatar in the context of the FIFA World Cup 2022
Source
Source
ONE8Y
Survey date
Survey date
10/25/2022
Survey country
Survey country
Germany
Sample
Sample
n=252 interested in soccer (top 2 on 4-point scale), who believe that sponsoring the 2022 World Cup will have a negative impact on the image of the partners
Question
Question
Suppose a partner were to use its sponsorship to draw attention to grievances and donate money to, for example, human rights organizers directly in Qatar. How would this change the partner's image? (aided answers)