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Aided awareness and usage of the brand Hankook by income
Source
Source
ONE8Y
Survey date
Survey date
07/18/2022
Survey country
Survey country
Germany
Sample
Sample
n=475 low earner (<3.000€*), compared to n=249 top earner (>4.000€*) among n=1,023 interested in sports *Net household income
Question
Question
Which of the following companies & brands involved in sports are you familiar with?; Which of the following companies & brands involved in sports have you ever purchased from? (aided answers)